Your Higher Education Marketing Blog

Welcome to your trusted source for education marketing insights. Stay ahead of the higher education curve with the latest marketing strategies, recruitment trends, best practices and expert advice. Our articles cover higher education digital marketing, content management, digital engagement, student recruitment and alumni engagement.

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Selling Education
Not many people dream of having a career in education sales but I can honestly say that I love my job at Edufficient and adore the education market. Selling education is easy when I have the opportunity to affect the process that provides the gift of education for people that are looking to change their […]
Pay Per Lead Marketing
If you are responsible for meeting enrollment goals for educational programs or products, you know that bringing in new students is the lifeblood to meeting goals. With so much competition, you might have determined that you need to hire a costly professional marketing team to help you break through the noise and reach your target […]
Lead Generation for Education
Increasing ROI for University and College Enrollments With increasing competition in the education sector, colleges and universities grapple to find students to get admissions. However, it’s no more a cakewalk- not even for Ivy League colleges in the United States. This is especially true amid the current COVID-19 situation. The entire sector is getting more […]
Enrollment Marketing Strategy
Many higher education institutions in today’s competitive environment struggle with meeting their enrollment goals. Is your institution one of them that needs to re-examine your enrollment marketing strategy? Chances are you could reach your goal of raising enrollment rates by applying a better plan to market your school’s programs. Are your admission offices at the […]
Voice Search Optimization
Just when you thought optimizing your website for search on desktop browsers was becoming tough, optimizing your website for mobile search comes along. Once you are almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Alexa, Siri, Google Home, and […]
marketing automation featured
One of the great things about the Edufficient lead platform is its ability to integrate and connect with some of the most cutting edge marketing tools in the industry.  Adding marketing automation platforms and management to our arsenal has garnered tremendous success for our clients. Through our experience, we have evaluated, tested, and managed many […]
lead nurturing strategies
If you’re a marketer in the Higher Education space, you’re constantly thinking about your overall digital strategy and how to stack the funnel. If your digital marketing strategy doesn’t include lead nurturing, you could be missing out. So what does it look like to cross the finish line by utilizing an effective lead nurturing strategy? […]
Pay Per Lead Marketing
Finding prospective students is no longer about sending out brochures to local areas or spamming mailboxes with brochures. To get people’s attention, you have to get on their level. And that level is online. Pay per lead marketing is one of the most effective ways to get student leads because it’s one of the most […]

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