Paid Search (PPC) Articles and Resources

Paid search marketing can be an effective digital marketing channel for colleges and universities. The challenge is using it in the best way possible to garner the best ROI for your school. The success of a Google Ads campaign begins with your knowledge of Google Ads and your understanding of how to use Google’s tools appropriately.  Our resources are provided to help you do just that.  Feel free to browse our SEM articles and feel free to ask any questions should you have them.

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