Higher Education Marketing

According to the results of a survey conducted by the Chronicle of Higher Education, 55% of private colleges and 44% of public colleges didn’t meet their enrollment goals in years past.  Higher Education is always reinventing itself.  If you are a higher education marketer, it behooves you to stay up to date on the latest trends.  Our group of resources and articles expand on the latest happening in the higher education marketing space.

Pay Per Lead Marketing
If you are responsible for meeting enrollment goals for educational programs or products, you know that bringing in new students is the lifeblood to meeting goals. With so much competition, you might have determined that you need to hire a costly professional marketing team to help you break through the noise and reach your target […]
Lead Generation for Education
Increasing ROI for University and College Enrollments With increasing competition in the education sector, colleges and universities grapple to find students to get admissions. However, it’s no more a cakewalk- not even for Ivy League colleges in the United States. This is especially true amid the current COVID-19 situation. The entire sector is getting more […]
Enrollment Marketing Strategy
Many higher education institutions in today’s competitive environment struggle with meeting their enrollment goals. Is your institution one of them that needs to re-examine your enrollment marketing strategy? Chances are you could reach your goal of raising enrollment rates by applying a better plan to market your school’s programs. Are your admission offices at the […]

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