SEO News, Trends & How-Tos

Search Engine Optimization (SEO) is among the most tried and tested marketing channels in digital marketing. SEO is more or less the editing and positioning of content to achieve a higher rank on search engines.  Our group of SEO articles, resources, tips, and tricks are all published to help you better stay informed on the latest trends in SEO.  See below for everything you need to know about SEO in the new era of voice, images, videos, mobile, and of course, keyword-led traffic.

Mobile Optimization
Mobile optimization has emerged in the digital age making dial-up Internet and slow loading websites a pain point of the past. In higher education specifically, mobile technology has played an increasingly greater role. It’s safe to say mobile devices have taken over the world. With just a few clicks in the search engines, students can […]
Voice Search Optimization
Just when you thought optimizing your website for search on desktop browsers was becoming tough, optimizing your website for mobile search comes along. Once you are almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Alexa, Siri, Google Home, and […]

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