Trademark Protection and Enforcement
A trademark (or a “service mark”) can be a school name, logo, mascot name, unique colors, or other defining insignia. As a part of our standard AOR agreements with managed lead generation clients, Edufficient employs a state-of-the-art trademark protection service. We provide this service by first utilizing an automated spidering technology to first search for and identify companies/websites that violate your trademarks. These searches are performed across most media channels including organic, affiliate, and paid search. We incorporate sophisticated technology searches from various geographic points, thereby catching offenders who use geo-targeting to keep companies from seeing their results in the areas surrounding offices. While we usually reserve this protection service for our full-service marketing clients, we now also offer it as a stand-alone consulting service.
The Edufficient trademark protection teams police and enforce on all of your marketing partners/vendor offenders, recommend (or enforce) payment deductions and warn off future repercussions. The audit is performed continuously and reported on frequently. We also can work with Corporate Counsel, for non-vendor trademark violators.
Are you experiencing a decrease in marketing success due to competitors using your trademark against you? Stop them in their tracks!
We Use School Your Specific Identity Metrics
At Edufficient, we use individual, school-specific metrics, and aggregate data to create efficiencies and optimize accounts. This creates a highly valuable knowledge base, leading to informed decision-making as to how to best distribute your marketing budget and how to grow your business in the long-term. Our reports not only inform you but guide you, as to how the industry is evolving and what steps need to be taken to maintain your competitive advantage. As a highly-regarded partner, we offer your College this analysis to go hand-in-hand with our lead management service. Our management is fluid, changing daily based on real outcomes and performance.
In-Depth Research Analysis
This involves us keeping track of industry best practices and your competitors. It is important for your account to benefit and evolve based on the current industry direction and keep a step ahead of marketing partners/vendors and competitors when using trademark protected assets. This becomes pivotal as your enrollment marketing campaign grows, due to increased competition in products offered, and your interactive placements. Tasks required for thorough research analysis include surveying lead generation methods, lead quality measures, precise targeting, pricing, and quality guidelines.
Use Trademark Protection to Stay Ahead
Due to the rapidly changing post-secondary education market and internet marketing tactics, it is crucial that your school stays a step ahead of the marketplace. In addition, research of new potential partner/affiliate sites, which relate directly to specific program offerings for your school, is a continuous task that needs to be maintained.