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Enrollment Marketing Topics

In recent years, the enrollment marketing landscape has become increasingly competitive, as universities and colleges strive to recruit and retain high-quality students. Due to this competitive landscape, the introduction of new marketing strategies and technology is a must in order to survive.  In today’s technology-centric education world, student enrollment strategies must also incorporate the latest trends in technology.  This group of enrollment marketing topics and resources is here for exactly those purposes.  Read on and enjoy.

lead nurturing strategies
If you’re a marketer in the Higher Education space, you’re constantly thinking about your overall digital strategy and how to stack the funnel. If your digital marketing strategy doesn’t include lead nurturing, you could be missing out. So what does it look like to cross the finish line by utilizing an effective lead nurturing strategy? […]
Pay Per Lead Marketing
Finding prospective students is no longer about sending out brochures to local areas or spamming mailboxes with brochures. To get people’s attention, you have to get on their level. And that level is online. Pay per lead marketing is one of the most effective ways to get student leads because it’s one of the most […]

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