Integrated Marketing For Higher Education
At Edufficient, we believe that a truly comprehensive marketing and enrollment strategy requires an integrated approach. Integrated marketing allows communication to occur between different channels that deliver a complete and unified message. Edufficient is a large proponent of using an integrated marketing approach to fulfill enrollment needs.
What is Integrated Marketing?
An integrated marketing strategy reinforces brand recognition across several marketing services improving online presence and rapport. The overall effect translates to a more comprehensive experience for the potential student and a greater chance at conversion. The strategic value of the experienced Edufficient team will allow you to implement an integrated marketing initiative that allows your school to have complete and consistent message. Talk to any of our clients and you will hear an endless list of answers to the question of why choose Edufficient. The real question …why would you choose anyone else?
Leveraging Your Data
Most colleges do advertising and marketing, yet very few have an integrated marketing strategy. Big data analysis provides a peek inside; a chance to view the behavior of students at your institution who graduate. However, most Colleges either don’t have the ability to analyze all of the relevant data or the technology to build an integrated marketing strategy to act on it.
Filling In The Gaps
Combining the advanced technology readily available today and proven surgical marketing strategies can make the difference between growth and decline. Edufficient starts with your student success data, our analytics group provides a deep dive analysis and provides you with an ultimate understanding of your institution’s success factors and behaviors of targeted student populations. We then help evaluate your current internal capabilities, suggest or provide the missing elements that will ensure success and finally we work together to drive qualified student growth.
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