Advanced Remarketing Solutions For Higher Education
Edufficient focuses on remarketing in the higher education space because we understand that the decision-making process isn’t easy. We believe in a time-sensitive lead nurturing strategy – from start to finish. Edufficient determines a prospect’s needs to ensure they’ve made the right decision by investing in their future with your institution. Remarketing lets you show your schools ads to people who have visited your website or clicked on your links. When people leave your website without requesting info, for example, Google remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
Remarketing Solutions For Higher Education
Dynamic remarketing takes this to the next level by including the specific degree programs that people viewed on your website within the ads. While dynamic remarketing requires additional steps such as adding custom parameters to your website’s tags and creating a feed, it can deliver customized, higher-performance ads.
Below are just some of the benefits you can receive from Remarketing Solutions:
Online User Access
Access to people when they’re most likely to buy
Provide timely touchpoints for max engagement
Customize your remarketing lists
Produce multiple text, image, and video ads
Gain insights into your campaign
Campaigns Performance, Ad Placement, Pricing
Reach your customers when they’re searching for you
Capitalize on Search
Show ads to previous visitors on Google Search
By harnessing the power of the Google Display Network, Edufficient can set your ads to reach prospective students that have previously indicated interest in what your school has to offer. We use our tracking system in conjunction with our Google Adwords campaigns to make sure that we re-engage those prospective students when they visit other websites as well as when they are searching on Google with the keywords we have set up for your school.To reach the students that did not convert the first time, we use a variety of appealing ad formats that include text, image, video, and rich media formats. We understand that in a remarketing campaign, we need to catch that prospective student’s attention, and that color and motion attract the most attention.
A video is a powerful medium for marketing, as well as, a powerful medium for remarketing. Today’s online user prefer easily digestible, shareable, and viewable content. Using video as a remarketing solution puts your school in the driver’s seat to reaching those prospective students and converting them into current students. We are able to produce and place video on multiple digital channels to ensure the best possible reach based off of our tracking system.
Some options for video include:
- Social Media
- Google Display Network
Edufficient provides a comprehensive solution for your school to deliver instant customized multivariable remarketing communications. By delivering the correct individualized content to the prospect at just the right time and identifying when they return to your website and what pages they visited we can help your school significantly improve conversion rates. Research has shown that online users want to feel like the content is meant for them specifically, and not be just for anyone that comes along. This is why Edufficient uses a surgical marketing approach to marry our visitor tracking abilities with our diverse marketing campaigns across multiple marketing channels to encompass a truly integrated approach to your remarketing solutions.