Remarketing Campaign Management
Remarketing lets you show your schools ads to people who have visited your website or clicked on your links. When people leave your website without requesting info, for example, google remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
Dynamic remarketing takes this to the next level by including the specific degree programs that people viewed on your website within the ads. While dynamic remarketing requires additional steps such as adding custom parameters to your website’s tags and creating a feed, it can deliver customized, higher-performance ads.
Whether you’re looking to drive enrollment activity, increase inquiries & registrations, or promote awareness of your brand, remarketing can be an important component of your advertising. It can drive return on investment (ROI) for all types of advertisers.
- Reach people when they’re most likely to make a move.
- Large-scale reach: You can reach people on your remarketing lists as they use Google search and browse over 2 million websites and mobile apps that are part of the Google Display Network.
- Cost effective pricing.
- Easy ad creation
- Visibility & transparency over where your ads appear: You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you’re paying.
See how Edufficient can help improve your digital marketing campaign