Social Media Management Services For Higher Education Marketing
In the new digital age, social media management services are extremely sought after. Very few marketing companies specializing in higher education offer both paid and organic social media management. A strong social media presence has become a key component in nearly every organization’s digital marketing arsenal. With the massive surge of users to social media sites (ie. Facebook, Twitter, Google+, etc…), social media marketing is no longer an added bonus; it is a requirement. Several billion people are active on these social media websites monthly, and this presents an enormous opportunity to increase brand awareness, drive valuable traffic, and ultimately create a unique online presence. Social media marketing incorporates both content marketing on the social media websites and paid advertising on these robust networks.
Social Media Marketing in Higher Ed.
The Edufficient team will create or build on the social media presence of your organization, and help display your brand in an effective manner to appeal to your target audience. What are some of the benefits of incorporating a sound social media strategy for higher education?
- Improved branding helps increase your click through rate in pay-per-click ad campaigns
- Your website will gain backlinks which aide in Search Engine Optimization
- The increased exposure will drive additional traffic to your website
Social Media Management (Organic)
At Edufficient, we understand the only three ways to attract engagement on social media is to:
- Create compelling content that’s going to interest the audiences you’re trying to engage with (i.e. prospective students)
- Provide some reason that they’d want to share it within their social networks
- Create a community of individuals who want to share this content among their peers
It is now generally accepted that a strong Social Media presence is essential for the success
and continued growth of any brand. A strong social presence not only helps with branding and traffic generation, but it is an integral part of any Search Engine Optimization campaign. The most important aspect of social media in higher education marketing is determining where you can reach your audience most effectively. Edufficient uses advance demographic studies to determine which social media networks will be the most lucrative for a school’s overall internal marketing strategy.
Social Media Advertising (Pay Per Click)
Along with advertising on the Google Adwords and BingAds networks, advertising on social media is rapidly growing as one of the major forms of promotion directly to the consumer. Virtually all social networking websites have an advertising platform that can be utilized to reach a more targeted audience than we ever thought possible. Some of the advertising networks we specialize in as a social media advertising agency include Facebook, Twitter, LinkedIn and Promoted Pins on Pinterest. People who use these networks store various personal information about themselves, including (but not limited to), location, likes/interests, age, gender, marital status, etc… With this data, we can setup our ad campaigns to target on a much more granular level than search engine advertising can currently offer.