Search Engine Optimization – Higher Education Marketing
At Edufficient, we believe in adhering to best practices. That’s what sets us apart from other search engine optimization companies. We see huge opportunity in conversion rate optimization (CRO) through organic search. Most search engine optimization companies rely heavily on branded key term terms. A core SEO strategy relies on a mix of branded and non-branded key terms. Edufficient combines SEO best practices with advanced marketing tactics to aid prospective students in their decision making process.
What is Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing, Yahoo, and other miscellaneous search engine have primary search results (SERPs), where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. At least 2/3’s of schools don’t invest in SEO to improve their rankings. Why? Most schools do not understand the difference between branded and non-branded traffic. Most schools assume that students are searching the name of the institution. Today, it is more likely that students are searching long-tail keywords instead of branded searches.
The Benefits of SEO In Higher Education Marketing
Our team of SEO professionals take into account the unique challenges in higher education digital marketing – converting site visits into prospects and prospects into committed students. By implementing our core strategy we can increase search visibility, reduce bounce rates, increase CTR’s and maximize organic conversions. SEO will give you an advantage in the industry. Did you know that 60-80% of the Higher Ed market (depending on the type of school) does not invest in SEO? Another advantage of investing in SEO is that prospective students rely heavily on search tools to find schools that they’re interested in – and use search engines as their primary “discovery” tool. When a school is ranked higher in the SERPs, it ultimately narrows down the user’s choice by displaying the best possible search result. Edufficient uses advanced aggregated data to create an all-encompassing digital strategy that relies heavily on the intent of the user. By using advanced analytics tools to understand the behavior of a prospect, institutions can leverage different KPI’s to maximize form submissions on site by following prospects through the enrollment funnel. Edufficient takes lead nurturing one step further with the implementation of our new E-Mail Automation service, which allows us to follow the user even after they’ve visited a school’s website. The combination of SEO and E-Mail Automation is just one example of our integrated marketing approach.
Using SEO Tools and Analytics to Influence Decision Making
By understanding a prospect’s behavior through the marketing funnel, in conjunction with Google’s core algorithm updates, Edufficient offers a unique approach for school’s seeking to enhance their overall digital strategy. Our SEM tools allow us to make data-driven decisions based on the intent and behavior of your schools prospects. By using data we’ve sampled and collected from our analytics department, we can help deliver more targeted content, such as blog posts, which speak to specific queries and zone in on your targeted personas more effectively – but this is only one of the many services we offer as an SEO agency for higher education.
Our Key SEO Deliverables Include
- It can drive greater return on investment (ROI) for all types of advertisers
- Reach people when they’re most likely to make a move
- Large-scale reach
- Cost effective pricing
- Easy ad creation
- Visibility & transparency over where your ads appear
Why Choose Edufficient?
At Edufficient, we believe that changing with the tides is important– and that’s why we’re so passionate about what we do. Internet platforms are constantly shifting and we’re on board to shift with them. Every new cutting-edge social platform, technology advancement, or design method allows for challenging innovations. We see these challenges as unique ways to deliver measurable results. And we won’t stop there. We believe our core strategy of tweaking so much that we named our company Edufficient. We understand how creating efficiency for our clients helps to alleviate some unnecessary “leg work.” We’re here to revolutionize the way our clients handle the digital marketing world.