Pay Per Click Marketing – Paid Search Management
Our expert marketers bid on relevant keywords related to your trademarks & program offerings to get your ads in front of users who are actively searching for those specific keywords. As you can imagine, setting up and running a proper Pay Per Click (or paid search) campaign can be both complex and time consuming in the higher education industry. Here at Edufficient, we take the time to get to know your organization’s background and vision, in order to be able to build a highly customized combination of brand and non-brand specific Paid Search marketing campaign.
But the work doesn’t stop there. Experienced marketers know that a truly effective Paid Search campaign requires constant monitoring and analysis. We analyze and evaluate analytics to gain in-depth insights on campaign performance to continually make tweaks, A/B test to ensure the best ROI, and make suggestions based on data.
The Google Pay Per Click network is the largest advertising network in the world, but we also work with all other major portals. Additionally, if used in conjunction with our marketing automation services we can deliver customized content to them based on the keywords that generated the activity as well as the user’s specific behavior.
What is Paid Search?
PPC is sponsored listings of a search engine or a partner site by paying either each time your ad is clicked, (pay per click PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM). At Edufficient we believe in getting “Granular.” Why is PPC important for higher education? PPC is one of the most effective and budget-conscious forms of advertising in the higher education sector. Our digital marketing team combines the right campaign management while keeping in mind the needs of your business. PPC ads can be a great way to bring more students to your college, university, or trade school.
Remarketing Campaign Management
By remarketing to the people who show enough interest to visit your site, you begin the nurturing process. Remarketing lets you show your schools ads to people who have either visited your website or clicked on your links. When people leave your website without requesting info, for example, google remarketing helps you reconnect with them by showing them relevant ads as they browse the web, as they use mobile apps, or as they search on Google. Dynamic remarketing takes this to the next level by including the specific degree programs that people viewed on your website within the ads. While dynamic remarketing requires additional step, it can deliver customized, higher-performance ads.
Whether you’re looking to drive enrollment activity, increase inquiries, registrations, conversion rates or promote awareness of your brand, remarketing can be an important component of your advertising. Higher education industry leaders have shifted focus from reducing costs and driving efficiencies toward using digital marketing to enhance competitive advantage.
Benefits of Pay Per Click Marketing:
- It can drive greater return on investment (ROI) for all types of Advertisers
- Reach potential students at the right time, on the right device, with the right message
- Can be used for branding and lead generation
- Ability to scale
- Constantly evolving to better serve the end user
- Cost effective pricing
- Easy ad creation and testing
- Visibility & transparency
- Intrical part of user journey to conversion