Marketing Automation Solutions
Marketing Automation is a must have for today’s businesses. Edufficient offers Marketing Automation Services as a fully managed service or a self-service solution:
Autoresponders, Recirculation & Remarketing
Edufficient provides a comprehensive solution for your school to deliver instant customized multivariate autoresponders, behavior triggered email recirculation & remarketing, along with unique website visitor id. By delivering the correct individualized content to the prospect at just the right time and identifying when they return to your website and what pages they visited we can help your school significantly improve conversion rates.
Leveraging our enterprise marketing automation solution we setup, managed and refine campaigns matched to your schools programs and marketing campaigns. Working together to create approved email templates customized to your programs, method of inquiry generation and duration since initial inquiry we drive interest through conversions. Additionally, we place a small script of code on your website allowing us to identify the who, what & when of the visitors to your site, alerting your admissions staff so that they can reach out to them while they are actively engaged.
Our SaaS based platform solution is meant to be managed directly & independently by the schools marketing staff. We provide you with the full suite of enterprise marketing automation solutions allowing you to customize content delivery, timing and intent resulting in generating significantly higher conversions, thus increasing your ROI.
So…What Is Marketing Automation Anyway?
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing automation is a suite of tools to:
– VisitorID, identify anonymous visitors on your website so you can contact them:
– Dynamic forms
– Campaign optimization
– Behavior tracking
– Lead scoring based on user activity
– Email automation
– Admissions notifications
– Campaign analytics
– Google AdWords integration
– Content ROI tracking
How does this differ from an ESP?
Now that you’ve seen the tools and understand the benefits, it’s important to understand the difference between marketing automation and Email Service Providers (ESP) like MailChimp or Constant Contact. Confusion between marketing automation and ESPs is very common for those just becoming aware of marketing automation. This list of features will help you clearly understand the value of marketing automation and the limitations of an ESP.
I already have a CRM!
Customer relationship managers (CRM) – like SalesForce, Sugar, Talisma and Zoho – are not marketing automation platforms. Marketing automation platforms are a robust set of tools for generating and qualifying leads. There is a nice harmony between the two platforms, but a CRMs functionality is basically limited to tracking communication between a sales rep and a prospect. Marketing automation uses forms, behavior tracking, dynamic lists, email automations and analytics to feed the leads into an admissions organization. Simply put, a CRM does not generate leads or help convert them to students. Instead, it is an organization tool for admissions people and Directors of Admissions.