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Edufficient Management Team

Tom Ferrara | David Flack | Pablo Tioseco | Jamie Krug | Tim Greaux | John Sorto

Tom Ferrara – CEO, Co-Founder

Tom Ferrara is the Co-founder and CEO of Edufficient. Tom is widely regarded as a pioneer and key innovator in the for-profit education and inquiry generation industries. As co-founder and CEO of CUnet, Tom architected many groundbreaking products and services- including the Partner Inquiry Management System. This led CUnet to quickly develop into one of the premier full-service agencies in the space, as they partnered with more than 400 colleges and universities- providing inquiry management and recruitment services.

Prior to CUnet, Tom was Vice President of Admissions and Marketing at Career Education Corporation. Prior to Career Education Corp. Tom was the CEO of CareerEngine, where he grew an internet company and application service provider from a start-up to a successful, publicly held company. Following his tenure at CareerEngine, he authored a Job Search book for Thomson Learning and joined Career Education Corp. to successfully lead admissions and marketing for what was its largest campus at the time. Tom, who is regularly consulted by top analysts, schools, and investment banks, has been interviewed on television by NBC, MSNBC, CBS, and included in more than 50 articles in print publications such as the Wall Street Journal, NY Times, and Institutional Investors. Tom also maintains several positions on the advisory boards of several successful companies serving the education, job search, marketing, and human capital industry. Tom graduated from Bucknell University with a BA in Political Science. Tom is also the creator of MarketDrivenEDU.com and The Market Driven Education Industry group on LinkedIn – the largest networking group within the sector.

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David Flack – President, Co-Founder

David Flack is the President and Co-founder of Edufficient. David is a highly passionate and successful leader and entrepreneur with several years of executive experience in the higher education industry. David’s last role was co-founder, President & COO of CUnet- where he orchestrated operations and marketing that transformed CUnet into becoming one of the leaders in the online higher education sector.
Prior to CUnet, David contributed 14 years to the career space- most notably as Founder and Partner of the technology consulting firm ComStaff Services, Inc., which he developed from a start-up company to a multi-million dollar business and as Director of Sales for TSL Services, Inc., where he helped create an incredibly profitable and thriving professional services business. In addition to his involvement in the consulting and professional services sector, David also served as the Northeast Regional Marketing Manager at Metropolitan Fiber Systems (MFS), where he participated in the growth of an entrepreneurial company being one of the first Competitive Local Exchange Carriers (CLEC) in the country. He supported project plans for the implementation of facilities-based local access and fostered marketing partnerships and programs to launch and grow their service offerings. David attended University of Hartford.

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Pablo Tioseco – Executive Vice President, Co-Founder

Pablo Tioseco is the Senior Vice President of Strategy & Business Intelligence, Co-Founder for Edufficient. Pablo has more than 10 years of experience in the higher education marketing industry, specializing in devising unique strategies and leading teams to transform schools’ marketing efforts. Previously, while at CUnet, Pablo achieved great success in growing significant accounts and providing business intelligence to the client services, inquiry generation, and executive management teams. This unique role provided him with a critical understanding of both supply and demand sides of this sector. At Edufficient, Pablo’s focus is on executing our philosophy, enabling schools and marketing teams to utilize the most innovative processes and technologies, and allowing them to be industry pacesetters. Pablo has a Bachelor’s degree from Caldwell College and an MBA in Marketing from the University of Tampa.

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Jamie Krug – CTO

Jamie Krug developed a love for programming early on, writing a BASIC program on a RadioShack TRS-80 to track “little league” baseball batting averages at an early age. He entered college as a computer science major, but ended up with a Bachelor’s degree in music and mathematics minor. Primarily building web applications in ColdFusion since 2001, Jamie is a passionate learner and also geeks around in Groovy/Java, Flex/ActionScript, and Linux, among others. He also greatly appreciates and participates in many open source software projects. You’ll find Jamie occasionally blogging at http://jamiekrug.com/blog/ and “microblogging” at http://twitter.com/jamiekrug or http://identi.ca/jamiekrug. Jamie was the first hire, partner, and CTO of CUnet and led all development and technology from startup through sale. Prior to CUnet, Jamie was a lead developer in CareerEngine, Tom Ferrara’s first internet venture. Jamie is a frequent speaker and panelist at developer conferences around the country.

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Tim Greaux – SVP of Client Services

Tim has more than 15 years of marketing experience with 11 of those being in the higher education industry. As the first employee hired at CUnet, he was the Director of the Vendor Lead Management System account team and was instrumental in building and leading this team, as well as creating the processes and protocols for the department. In this role, Tim not only molded the infrastructure of the department, but was also key in building high level strategic partners with clients and marketing providers. After spending almost 7 years at CUnet, Tim went on to join Integrate.com to provide expertise and help grow the education vertical on the Integrate platform. He then spent a year and a half at EducationDynamics where he was the Director of Strategic Accounts. Tim was the strategic lead for top tier schools in the for-profit education industry. Forming key high level relationships was vital in this role to be able to understand client goals and pain points to provide solutions to them.  Tim has a Bachelor’s degree in Business Administration / Marketing from Montclair State University.

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John Sorto – Vice President of Interactive

With over 15 years of Digital Marketing & Paid Search experience. John has achieved success with some of the largest and most respected agencies in the world such as GroupM, Ogilvy, & ICrossing. With these agencies, he had the opportunity of leading a plethora of accounts from the likes of Vitamin Shoppe, Aflac, HSBC (Online Savings & Life Insurance), Disney, Harvard Business School & Coca Cola to name a few. His experience ranges from small boutique agencies to global firms where he has helped lead Interactive Strategy & search, cultivate partnerships and manage goals and client success across multiple agencies. John’s Omni-channel approach is data informed and performance driven. His expertise and versatility allow him to incorporate proven tactics/strategies while always looking for additional opportunities to increase performance.

He is a passionate leader and innovator who refuses to accept the status quo. Personally, John is a loyal Mets fan and a unlikely Chicago Bears fan living in Northern New Jersey with his wife, 4-year-old son, and newborn daughter.

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